I gave a talk to the Institute of Creative Enterprise in Coventry recently, on the theme of The Art of Shouting Quietly. Over the next few days, people started posting their reflections on Twitter. This is simply a list of those observations. I think it summarises the core of the talk pretty succinctly. Twitter, I find, is a potent broadcaster of ideas.
- Confidence is key. It’s a mercurial quality that ebbs & flows throughout your life. Accept that confidence is an ever-changing state. Take the time to build your own ‘brand’ of confidence.
- Pay attention to your internal management system, the little voices in your head that you run decisions by. Pay attention to the positive voices. Let the critical voices drift away down the thought stream.
- Monitor your friendships too. They can affect your confidence levels. Who are the drains in your creative life & who are the radiators?
- Don’t battle with your fears, observe them. Become familiar with them and regard them as slightly better friends than you thought they were.
- Don’t be afraid to ask for help. Asking for help is a statement of willingness to change.
- You don’t have to put yourself in uncomfortable situations to connect. If you must go to networking meetings, don’t try and sell. Listen instead. Learning to pay close attention is a powerful influencing skill. People will respect you.
- If networking isn’t for you, use thought leadership. Noticing things your audience will like & sharing it with them gets attention.
- Always work in accordance with your values to boost confidence. Energy blocks appear when what you do goes against what you believe.
- Being clear of your values is important now more than ever. Audiences need an extra layer of value to commit to purchase or support.
- Shouting doesn’t sell things. Creating real connections with real people is what sells & sustains!
- Create relationships by showing empathy. This leads to trust, loyalty & lifetime commitment. Be genuine in marketing.
- Thinking about audiences, it’s not always about connecting with new people. Pick the low hanging fruit, the people who are within reach already. Build out from there.
- If you have an audience, don’t guess what they need, ask them. Produce your product in a small quantity & get real people to test it.
- Creative work needn’t be lonely. Collaborate with people that have overlapping values. Joint ventures add value & decrease isolation.
Pete Mosley 22/9/15 @petemosley